Todays lecture saw quite an interesting lecture from Bepen Bhana. He did things rather differently. He didnt show us ANY of his work. But instead concetrated more on the influences behind his work. He showed us artists such as Andy Warhol and Cindy Sherman. Then he showed us an episode of 'The Apprentice UK'.
This episode saw those British entrepreneur's being pushed into a world of art. Yes, art. This was such a culture shock to most of those contestants. Their mission or objective for the episode was to choose two photographers, and hang and sell their work to the excited public. Most of the contestants didnt have an appreciation or an understanding of the artwork. But I only felt this because I study visual arts and it is something I am interested in. They however looked at the art from a commercial point of view. They picked their 'favourite' photographers or photographs, I couldnt help but noticing that they chose the photographs which were pretty and attractive to them and more so what they thought the public would be interested in. I'm going to look at this from their point of view. I am putting myself into their heads, I am going to become a greedy woman in a lavendar pant suit and pretend that I want to make millions of dollars. For now all I know is money and business.
So, hi. I'm Kerrie, business woman extraordinaire, with a British accent. In my business woman head I can see why the contestants did what they did. They wanted to make money, they arent artists, they are little business robots. It was primarily about selling the artwork, which in some cases is as important as the art itself. I mean an artist needs to survive somehow. So they do the unthinkable, they remove all emotional response to the artwork and sell it to the world. Most of the photographs in that episode was sold at a rather high price. Which is perfectly fine, they aimed high. Good on them! Some were over priced individuals and some were sold as a set. One would want an individual as no one else would have it. It was rather funny to see the contestants set up the gallery space to sell the artwork. Some of the contestants approached selling the artwork by talking to the buyers, and faffing around, just you know, casually talking about the artwork, trying to appreciate it.
While some homed in on a person who seemed 'interested' in the art work and haggled to make a sale. I think that the value in the sense of appreciating the artwork was lost in this episode. They saw value in the money side of things, 'Duh'. But really this episode I think was a learning curve for the contestants. So Donald Trump and Sir Alan, shame on you. Have an appreciation, otherwise, you're fired.